Jink! is a fictional bar located in Austin, TX. Its identity is a fox, an animal known for its sly yet playful character, adjectives that are akin to bar goings-on. The word 'jink' has four significant definitions:

1. A sharp, right angled turn made by a hunted fox
2. Prankish or frolicsome activity
3. High hinks is an 18th century drinking game
4. To wheel or fling about in dancing

The illustrated identity embodies these four fun-filled definitions.

my roles

Identity Design