Hometown Holiday

The City of Round Rock partnered with Rhyme & Reason Design to develop a name — Hometown Holiday — a design and a variety of print and digital marketing materials to generate excitement and awareness for the first-annual event in 2016. For 2020, the lights still went up, but with social-distancing protocols and safety precautions in place to slow the spread of COVID. We created at-home offerings of joy via a suite of “de-light-ful” materials like bingo cards, ornament stencils and more.

Client
Round Rock

Project Manager
Scarlett Rosier

Creative Director
Karen McKenzie

Lead Designer
Shea O’Connor

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