Rhett Shull

Rhett has a successful YouTube channel and was in need of branding to make sure his voice and business felt cohesive. I created a logo that is bold, confident and unapologetic through sleek shapes and a high-contrast color palette. The R and S of his name interlock to create a road, similar to how Rhett is a driving force in YouTube and a guiding teacher. The brand continued to be built out by providing assets for his channel like tagline design, thumbnail demos, banner design, and more. As he grows his business under the umbrella of Rhett Shull, additional logos can be made in a similar style like his music studio, RedBird.